App tracking alert in iOS 13 has dramatically cut location data flow to ad industry - Apple's initiatives to minimize tracking by marketers is continuing to make life harder for the advertising industry, forcing advertisers to use inefficient data sources to pinpoint users.

January 14, 2020

App tracking alert in iOS 13 has dramatically cut location data flow to ad industry - Apple's initiatives to minimize tracking by marketers is continuing to make life harder for the advertising industry, forcing advertisers to use inefficient data sources to pinpoint users.

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