So now I know Facebook is listening

Last night I had a Facebook phonecall conversation with my friend and mentioned to her my boss went ice fishing that day. Today I see Instagram and Facebook ads for ice fishing. I never ever googled ice fishing in my life, never read about it, never watched a YouTube video for it. The entire conversation we've had was in a non English language apart from when I said "ice fishing" in english. Bye Facebook, I'm out via /r/technology http://bit.ly/2THaogI